We create space for great work

The story of Produce8

It started with a conversation on a video call in the spring of 2020 when a group of business leaders got together with a common goal: to figure out how to support their teams and tackle the challenges of remote work.

You know what they found out? Current management thinking about productivity is based largely on the assumption that employees are the problem. Our founders believed that this mindset absolves the organization of responsibility and hinders human potential.

Crafting a solution to address burnout and reduced output requires that we redefine our relationship with our technology in a way that promotes teamwork and a shared understanding of work. The idea for a digital work analytics platform built on a foundation of trust was born: Produce8.

The primary mission was to empower teams to leverage their data and visualize the nuances, obstacles, and possibilities of the digital workplace. Produce8 avoids passing judgment and refrains from dictating what is 'good' or 'bad', instead it enables individuals and teams the ability to study, measure, and create space for great work.

Our Team

Produce8 is backed by the Top Down Ventures accelerator. We leverage their operational expertise in building and scaling technology businesses and are supported by their finance, legal, HR, facilities, leadership, and their ecosystem of technology advisors.

Meet our team

Joel Abramson
CEO and co-founder

Before founding Produce8, Joel was the CEO of Fully Managed and remains a Partner at Top Down Ventures. Joel is known for his empathetic and decisive leadership style, ensuring that everyone has a voice and instilling confidence in the team's direction.

Chris Day
Co-founder and Chairman of the Board

At the core of Top Down Ventures, Chris has always sought 'Blue Ocean' opportunities, and Produce8 stands out as a beacon in the B2B SaaS landscape. With the power of Foresight Fusion: Chris's ability to merge current trends with future potentials ensures that every strategy is ahead of its time.

Mark Scott
Co-founder and Director

Mark has been co-founder and CEO of several ventures (and adventures), including two market-defining companies in the managed services industry. The third horizon? Re-defining the future of work at Produce8.

Ryan McGinnis
VP of Product

Ryan is responsible for matching the big problem the company is tackling with a product that solves it and a story that explains it.

Geoff Affleck
Director of Engineering

Nobody works a whiteboard in a meeting like Geoff does. When he isn't organizing team BBQs, Geoff is on a mission to bring knowledge work into the 21st century by building a product that visualizes the invisible.

Liam Levesque
Lead UX Designer

Liam makes understanding our work habits fun and easy, by using his power to transform team sparks into reality. While people talk themselves in knots, he can quickly turn a discussion into visuals that create a shared understanding.

Our Values


Digital work is opaque and that's a problem.

To be successful people need visibility into the work happening within their teams but the traditional methods of getting it suck (progress reports, status meetings, etc). Produce8 was created to solve that problem. While the product’s roots are in making knowledge work transparent, as a company we’re also working to live this value from the start.

This is what we're doing:

Eliminated private messaging channels

Sharing all offline conversations

Holding townhalls with financial forecasts

This is what we're working on:

Eating our own dog food - we're using Produce8 internally to support hybrid and remote work

Saving call recordings and demos to a shared drive so everyone can learn from them

Publishing our product roadmap externally


We're currently a small team, but we're dedicated to being masters of our craft.

We achieve this by engaging with the broader community, sharing the tools and techniques we develop, and our love for the work that we do. We're a curious bunch focused on quality and innovation in our work.

This is what we're doing

Using Notion to automate product release notes

Supporting automation everywhere

Giving everyone on the team an equal voice in planning and prioritization

This is what we're working on:

Cross-pollinating our people with other Top Down companies

Publishing and sharing blog posts on our internal development practices

Providing more uninterrupted time for people to work on their prioritized projects


We believe that the future belongs to those who can operate without a negative impact on the world around them.

That’s more than just a business goal, it’s deeply personal. That means managing our externalities like our commuting carbon footprint, and building a product that helps other businesses achieve part of their sustainability goals by making it possible for their employees to work from anywhere — effectively. It also means ensuring our people can balance their lives so the work works for them. Most importantly our core operations cannot escape scrutiny. We need our app to be as resource-optimized as possible.

This is what we're doing:

Reducing compute emissions with Produce8’s server-less, event-driven architecture

Providing access to a world-class bike facility for our commuters

Reducing commuting overall with a remote-first work culture

Offering transit subsidies

This is what we're working on:

Tracking our commutes when we make them

Limiting business travel

Reviewing core operations and starting to track our footprint

Made with love in Canada

Interested in joining us on our team?

We're building a culture that truly lives our values. If helping organizations work better together sounds interesting to you, you've come to the right place.

Create space for great work

Produce8 supports high-performing teams that are relentlessly pursuing the state of flow.